Make Trends, Don’t Follow Them
We live in a work where people are inundated with pictures. Bad pictures, mediocre pictures. And good pictures that all look the same because they are following the latest trend.
I believe that once you have identified a trend and start trying to emulate it, you are already too late. It’s worn out.
In an era where hundreds of images are scrolling by on Facebook, Twitter and Instagram feeds, you image won’t even be noticed if you don’t present photos that are unique, professional and high quality.
With each shoot I attempt to raise the bar once again, to find a new way of looking at an old familiar subject matter. to give my clients the work that makes them stand out.